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Product Demos


  • The Fender American Ultra series is an advanced line of guitars and basses designed to provide discerning players with the ultimate in tonal versatility, precision, and playability. We invited Nik West to explore the American Ultra basses and share her thoughts on the sound and feel.
  • From the beginning, Fender has had a tradition of leading the way in American guitar manufacturing. From the first mass-produced solid-body electric guitar to today's famed Custom Shop instruments, they've been at the forefront of both innovation and quality. The new American Performer series brings all that together, creating a line of fine, Made in USA electrics at a price that boggles the mind.
  • The 2019 range of Gibson fretted instruments promises something for every Gibson fan and collector. The assortment represents a “back-to-basics” approach on the part of Gibson, with a sharp focus on core features that matter most to players. Whether it’s electric guitars, acoustic guitars or basses, all categories benefit from Gibson’s streamlined product lines.
  • We visited the Ernie Ball Music Man factory in San Luis Obispo, California to chat with CEO and Chief Designer Sterling Ball about the new features and appointments of the Ernie Ball Music Man StingRay Special and StingRay5 Special Electric Basses.
  • Launched in June, 2018, Fender's Player Series seriously ups the game on affordable, North American-built electric guitars and basses. With newly redesigned pickups, developed specifically for the Player Series, each instrument features a contemporary neck profile and fingerboard radius for easy bending and comfortable playing, whether you choose the maple or pau ferro versions.  With resonant alder bodies and a variety of finishes and pickup configurations in both right- and left-handed models, Player Series guitars and basses carry all the classic vibe and sound you expect from Fender. You'll also find some modern twists and features, with models ranging from the Stratocaster, Telecaster, Jazzmaster, and Jaguar electric guitar to a Precision, Jazz or Jaguar bass guitar.
  • With names like the Strat-Tele Hybrid and the Jaguar Strat, it’s easy to see that Fender took some of the best elements of classic Fender guitar and bass models and brought them together to create gear we could've previously only imagined possible.

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